Frucon² becomes Nayan

Our new identity reflects our ethos. The Y at the heart of Nayan not only symbolises an e-commerce conversion funnel, it also puts YOU – our clients – at the centre. Nayan’s palindromic effect mirrors the mutual growth for both YOU and us. In other words, we only grow when YOU grow.

With our omnichannel, retail-as-a-service model, we help brands make the direct-to-consumer transition. This means less risk for YOU.

New name, new YOU.
Discover our story

Our new identity reflects our ethos. The Y at the heart of Nayan not only symbolises an e-commerce conversion funnel, it also puts YOU – our clients – at the centre. Nayan’s palindromic effect mirrors the mutual growth for both YOU and us. In other words, we only grow when YOU grow.

With our omnichannel, retail-as-a-service model, we help brands make the direct-to-consumer transition. This means less risk for YOU.

New name, new YOU.