The scale and unpredictable progress of the COVID-19 outbreak - along with the economic impact of the measures put in place to contain it - are new to us all and are proving far more pervasive than we ever expected. This crisis raises questions that even established brands and seasoned advertisers find hard to answer:
Although these answers differ for every brand and vertical, it comes down to one
thing:
being as relevant and helpful as possible for your customers while responding
quickly to their changing needs.
Whether demand for your products or services is booming, has ground to a halt, or is
somewhere in between, you’ll need to match your response to your customers’ new
behaviour and the uncertainties they are experiencing.
In our upcoming series of blog posts, we’ll be exploring best practice tactics to
help your business navigate this crisis. We know that it is draining keeping up with
the information regarding coronavirus, various exit-strategies and the best way for
your business to respond, especially as the impact differs greatly depending on the
vertical and country in which you’re operating. For every different marketing
channel there are also a variety of approaches you can take to deal with the crisis
and the imminent lockdown lift. It is up to you to work out which ones will work
best for you and your customers.
With this in mind, we have curated the best expert advice and helpful tips we could
find and combined these with the knowledge we have gleaned establishing best
practices to help our clients battle this crisis and the imminent lift of the
lockdown. Our aim is to provide you with valuable insights into how you can adapt
your digital marketing and logistics during the crisis.
We’ll also be examining ways in which you can prepare your business for ‘the new
normal’ in a post-coronavirus world. As you can read in
this interview
with our CEO Wim Decraene, the future doesn’t necessarily look bleak for businesses
that are willing to focus on operating omnichannel and adopting new, outside-of-the
box strategies to benefit their customers.