Bridget Mora | January 27, 2022
Think your usual eCommerce practices will win the buy box on marketplaces? Think again.
Once you’ve got your eCommerce brandsite growing and operating well, the natural next step is to look for opportunities to reach new customers. For many businesses, it may make sense to consider selling on a marketplace like Amazon, Bol.com, or La Redoute. Marketplaces give your products a built-in audience, brands can enjoy the consumer trust that reputable marketplaces have already established, and they have a scalable infrastructure that allows for quick pivots.
Read more >
Bridget Mora | March 31, 2021
CDP: The VIP Client Book for the Digital Age
Way back before the days of Internet shopping, I worked at an upscale retail store. Each associate kept a book with the VIP clients that she “owned” to track her best customers’ contact information, family members, style preferences, sizes, birthday, wish list, and even her store credit card number.
Read more >
Emilie Danneels | May 19, 2020
How to build an email marketing strategy for your omnichannel business
Email has proved its worth as one of the most valuable channels to
approach your customers. We share our step-by-step guide to setting up
your omnichannel email strategy.
Read more >
Margot Swaenepoel | May 8, 2020
Starting out in the new normal: re-opening your stores and learning from
the COVID-19 crisis
As lockdown is gradually lifted and businesses prepare to resume their
activities in full, it’s clear that ‘back to normal’ does not mean ‘back
to pre-coronavirus normal’. Our omnichannel experts share their key
advice to help you get organised during this next phase.
Read more >
Elisabeth Vanherpe | May 6, 2020
Omnichannel expert advice for managing your struggling business during
the coronavirus crisis
If your market demand is decreasing due to the current situation, we
encourage you to see it as an opportunity to be creative and find new
ways of connecting with your present and future customers.
Read more >
Tine De Langhe | May 4, 2020
Omnichannel expert advice for managing your thriving business during the
coronavirus crisis
Even if your business is lucky enough to enjoy an increase in order
activity during this COVID-19 crisis, handling the increased demand may
not be easy. You want to continue to offer an exceptional customer
experience, including offering the same high level of customer service
and maintaining delivery estimates, but the safety measures put in place
to combat coronavirus will inevitably slow you down.
Read more >
Fries Defauw | May 3, 2020
4 SEA best practises to implement right now
Chances are high you have had to rethink your Paid Search Marketing
strategy since Coronavirus. In this article, we highlight the most
important tactics you will need to employ during this crisis.
Read more >
Pieter-Jan Troost | May 1, 2020
How to use Digital Marketing during the COVID-19 crisis
Emilie Danneels | April 30, 2020
Finding the right way to use email marketing during the COVID-19 crisis
Based on our experience working with leading brands we have these 3 tips
for your email marketing.
Read more >